Interesting advertisement that left me wanting for more..

Posted on Posted in Marketing

The latest ad from Airtel (HFZ) has left me wanting for more. I think the reasons the ad works for me are:

  1. Everyone has friends and some special friends. So, the ad which is primarily shot with young college kids also connects with everyone at an emotional level.
  2. The music & lyrics are very peppy and put life in the concept. This is also because, everyone of us have friends who fit each description they have used in the lyrics.
I think that Airtel needs to come up with service offers which can feed off from this advert. Maybe introduce something like a HFZ plan. The plan should enable people to define a friends circle and then the plan should make it easier for these people in the circle to stay in touch.

For now, let’s just sit back and enjoy the advertisement. 

Do share your thoughts and continue the discussion