I have been following the blog post series by Sarah Robinson – “28 days of building fierce loyalty”. She has some really good folks come and talk about the secrets to building fierce loyalty. So far, we have had some very interesting posts.
I realize that they all shared a few characteristics:
- Fiercely passionate: They were all fiercely passionate about a cause and were totally committed and driven by the cause, a cause which was bigger than themselves. It may be a free country, abolition of apartheid, abolition of racism, insanely beautiful products or insanely great art.
- Dedicated to one & only one cause at a time: These people are not multi-taskers. They are consumed by the one thing that they are passionate about. Anything else does not matter.
- Dreamers: They all dream big! They constantly talk about the present and the possible future. They make people around them dream big as well.
- They Care: They care about the cause and their fellow community members. When Lady Gaga came to know that her loyal fans are braving the weather and are waiting in-line much before the concert is due to start, she orders pizzas for them and surprises them by an impromptu visit! That is why her fans are so loyal to her. She cares about them.