Referrals are to Dine for…

Posted on Posted in Customer Engagement

It always feels great when we get some really good service. Also, looks like the restaurant has figured out the most important criteria for a successful referral program:

  • Simplicity (The program should be really simple to explain, understand and share with others.
  • Thank and reward your referring customers (It seems really simple and common-sense to do this, but you will be surprised to know how many businesses fail to thank their customers who refer the business to new friends.
  • Keep up the service levels (Once you start getting new customers, businesses thrive and a lot of them fail to keep up their standards. That is when the downward spiral begins).

Hope airlines learn from this and instead of creating frequent flier programs, start creating referral programs.

Do share your thoughts and continue the discussion