Relevance of large format events…

Posted on Posted in Ideas

I have attended many large conferences, where there are 1000’s of attendees who participate.

In my opinion, the reasons why someone would like to attend a conference could be:

  1. They seek information which can help them decide on a decision that they are currently deliberating.
  2. They want to network with others in the community.
  3. They want to network with key executives of the organizers so that they can finalize a deal or similar.
  4. Some combination of the above.
Now, the questions to ask are the following:
  1. Which of the above is the main reason for the organizers to organize the event? The size & format could depend on the answer to this question.
  2. What is the right audience size for an event which could enable this?
I have noticed a trend that the organizers of such conferences are using the number of attendees as a measure of success and tout it, which by itself does not reveal if the event was successful for the participants or the organizers.
Hence, I hope (& wish) that there is more thought being put in the reasons for organizing such large conferences and the format being planned accordingly.

Do share your thoughts and continue the discussion