Disrupting the paints industry…

What happens if the cement manufacturers start doing research and find a way to add color to the concrete itself? Will consumers accept this approach to color their homes?

I do not know if this will disrupt the paints industry, but sure will open up a lot more opportunities for the cement companies to differntiate their offerings (as currently, all cements look the same and the only differntiation is in the branding).

Add to this, if the cement manufacturers find a way to create concretes blocks with designs in different colors, I am sure that will make an interesting phase for the construction industry.