PBTO2: Changing Role of Marketing and The Importance of Building a Personal Brand

Sunder Madakshira
Sunder Madakshira

This is episode No 2 of “Pushing Beyond the Obvious”.

Today, we host Sunder Madakshira, who heads marketing & communications at SAP in India. He was recognized as “The Marketing Thought Leader” by Stars of the Industry Awards, constituted by the ABP group in Feb 2014.

We had a very interesting conversation about the role that marketing can and should play, both internally and externally.

He also shares a lot of interesting insights about the importance of building a personal brand; some do’s and don’ts about how you go about building your personal brand.

He also shares some insights on what leadership means and the role of leaders.

The books that he recommends are:


You can find more about Sunder and connect with him @ http://www.madakshira.com/.