Who is Jeffrey?
He is also the creator of a new & effective creative thinking methodology called “Anti-Conventional Thinking” as an alternative to traditional brainstorming methods.
He also runs the Report 103, which is one of the longest running eJournal or blog on creativity and innovation in business.
Why is he on the show
He is not your typical innovation consultant or author. He is a great guy, who understands the psychology behind creativity and has a great sense of humor.
What are we talking about
In this episode, we talk about creativity and innovation. We also talk about why brainstorming doesn’t work if one wants to come up with truly creative ideas anymore and the core tenets of “Anti Conventional Thinking (ACT for short).
We also talk about how can individuals and organizations come up with creative ideas and implement them to succeed.
We also cover ideas around how small businesses or start-ups can use the tenets of ACT and use innovation as their competitive advantage to compete with large incumbents.
We also talk about how the most innovative companies don’t have a separate innovation agenda, continuous innovation is the way they do business.
Insight: Something that is Obvious but we miss totally
We also talk about the fact that, though everyone talks about the importance of creative ideas and innovation, in reality, we don’t really like truly creative ideas and passively and sometimes actively work to negate the truly creative ideas.
I had a lot of fun and learnt a lot through the conversation. Hope you do so as well.
Who and why should you listen
If at any point in time, you are required to come up with creative ideas in your role as a professional or as a parent, you need to listen to this discussion.