PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

Lakshmipathy Bhat

Who is on the show today

We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it.

Why is he on the show

He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity.

He is a regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. He was a visiting faculty member at IIFM Business School, Bangalore teaching Digital Marketing.

What do we talk about on the show

We talk about a wide variety of topics, some of which are as below:
How does one go about building a brand:
  • A product that meets a need..
  • A product needs to do something that is of relevance to a consumer and doing it differently..
  • Articulation of a belief and being consistent..
  • Instead of Outspending your competition, outwit your competition..

H0w to Protect and grow a brand

  • Out-think in product development and outpace competition in execution..
  • Putting the consumer first..

Difference between branding, advertising and marketing..

  • branding is personality that creates a preference to your brand
  • Advertising is showcasing the personality
  • Marketing is going to a place where you could find a date, exhibit your personality and get yourself a date (prospect), whom you end up having a long term relationship.
Relevance of Traditional advertising (carpet bombing):
  • certain categories for which the carpet bombing is fully relevant
  • the only reason for Advertising to exist is to drive sales
Start with a business strategy, which should drive marketing/advertising/digital
Differentiation could be done through brand personality…
  • Don’t be a me me me brand on social..
  • Showcase your human side and be of value to your customer (drool value)..
How to grow your brand
  • Telling a story through a free platforms
  • Post that explore all the other platforms..
What is so obvious to him but not so much for a lot of people:
  • If you build, they will not come..

Where can you connect with him

You can reach out to him on LinkedIn, twitter and on his blog BhatNaturally. I strongly recommend that you follow his blog for some great insights.