What Successful Marketing looks like

I see marketing as successful if

  • The focus of the effort was the consumer and she doesn’t feel like she is marketed to but feels like someone understood her better!
  • She doesn’t feel like she is part of a target market but like an individual that she is!
  • You have a conversation with her and not talk to her!
  • When she feels and interacts with the marketing activity but doesn’t see it!
  • It creates a emotional relationship with her along with a transactional relationship!

This is simple but not easy!