Helping a 1000 Entrepreneurs

When I was running my business in Salem, a decade back, I did not have mentors or coaches that I could reach out seeking help or guidance. Being an entrepreneur can get very lonely. Today, the situation has changed significantly. There are a lot of mentors and coaches are available for startup founders and entrepreneurs to connect, learn and achieve the results that they want to. I have had my share of mentors as well – some whom I have worked with directly and learnt a lot, some whom I have learnt by following them and their work. I wanted […]

Creating a Culture of Accountability

One of the biggest challenges that leaders face in creating a culture of high performance is their ability to create an environment where their teams are accountable for their results that they have committed to achieve. Creating a culture of accountability is exactly that — creating a culture. It is not easy and it starts with them. They are the custodians of the culture within their organisations. The culture is created one action at a time of the leader. So, if you want your teams to be accountable, you as a leader need to be accountable. So, what does being accountable […]

Great Marketing is when…

I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ? In my opinion, great marketing is when marketing blurs the marketer completely. Great marketing is when the customer talks about your products or service to their tribes. Great marketing is when the customer shares his/her experience with others. Great marketing is when the entire experience for the customer, from the time she discovers her need, […]

Customer Awareness and Customer Care

A recent post by Bernadette Jiwa made me think about the difference between Customer Support, Customer Satisfaction and customer awareness/care. The post articulates the importance and difference between both categories, which I completely agree and wanted to bring in my perspectives on the same. Both customer satisfaction and customer support are targeted towards customers who are vocal about what they think and feel about the product or the company. A small subset of this are customer who are vocal because they care and want the business or the product to get better. All others in this set of customers are people […]