Simple Things That Could Hold You Back in Your Transformation Journey

Posted on Leave a commentPosted in Customer Engagement, Ideas, Innovation, Strategy

Simple Things by Mukesh Gupta Do we still need policies I do a lot of travel as part of my work and one of the side-effects of this kind of travel is for us to submit our expenses to get the expenses reimbursed. One of these expense request got rejected with the reason that this is not according to policy and if I need to get the same approved, I need an approval from my CFO as an exception approval. I wrote to the CFO and he approved the request as it was a valid expense that I had incurred for […]

Loyalty Programs and Building Loyalty

Posted on Leave a commentPosted in Customer Engagement

One of the biggest challenges that brands face today is to find and cultivate loyal customers. Most brands have some sort of loyalty programs to reward loyalty from their customers. Most of these loyalty programs that I am a part of, totally miss the point of loyalty itself. In general, the expectation from enterprise customers or consumers have significantly increased and they now expect brands to not just deliver great products and services but also acknowledge them as individuals and engage, excite and/or woo them to become loyal customers. Add to this, the fact that we are today also living […]

Its Always The Little Things that Matter

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I realised this yet again, when I was invited to the Hexa Experience Centre recently in Bangalore.  This was an event run by Tata Motors to promote their new SUV Tata Hexa. I was invited as a member of the blogging community – IndiBlogger. I also happen to be on the verge of looking for a new car for myself. So, on a hot Christmas day, I found myself driving to the Hexa experience centre. First things first. I did love the car and the off-road experience of the car. I would have really loved to experience the off-road version by […]

Are You Setting Yourself Up For Failure

Posted on 1 CommentPosted in Customer Engagement, Marketing

The Situation: My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I love watching movies. This was exciting news for me as it gave me an opportunity to catch up on movies that I had missed watching when they originally screened. So, excitedly, I […]

Lessons in Marketing and Customer Engaement from A Hilarious TED Talk

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I recently stumbled on to this hilarious TED talk by a British comedian – James Veitch. Firstly, I would urge you to watch the TED Talk below: Lessons from this TED Talk: 1. Unsubscribe First and the most obvious lesson for marketers is for us to honour our subscribers wish to unsubscribe, by actually taking them off the list. One of the ways to do is by a double unsubscribe process: First you thank them for having been on the list for so long. You could potentially give them a parting gift, if that is in line with your brand […]