Category: Ideas

Entrepreneurship, Ideas, Leadership, Strategy

Strategies for Employee Engagement in a Gig Economy

EY recently announced the results of a Contingent Workforce Study that unearths key insights into the nature of the freelance or contingent workforce (the “gig economy”). Some of the key insights from the study regarding the future state of the Gig economy that they quote are as below: By 2020, 25% of organizations expect to use 30% or more contingent workers and the proportion using less than 10% will fall from 35% in 2016 to 22% in 2020. The gig economy is going to continue to grow, by 2020 almost one in five workers will be contingent workers. Two in […]

Entrepreneurship, Ideas, Strategy

To Grow Fast, You Need to Slow Down

Everyone wants to grow! Everyone is running fast towards soemthing that they think will help them grow – in business, in their jobs, in their personal life. Growth is critical in every sphere of life as without growth, things stagnate and eventually die. While it is important to keep moving and keep growing, it is important to understand what enables us to grow and grow in the right direction. Just speeding towards growth without realising what the growth will bring or if the direction is the right one, only ensures that the growth that we gain not only doesnot help […]

Ideas, Strategy, transformation

The Future of Automotive Industry

There is a lot going on in the automotive industry, specifically the car segment. I will use cars as an example to detail out the challenges that the industry faces. All passenger vehicle segments have similar or sometime even tougher challenges. There is all the buzz around connected vehicles, the self driving car, the flying car, electric cars and a lot more. On the surface, it looks like it’s an exciting time to be a car manufacturer, but I can imagine the difficult times that they are in for. There are multiple disruptive forces that are in play in the […]

Ideas, Marketing

The Art of Storytelling For Business

It is well known that all of us make most of our decisions based on our emotions rather than pure logic or intellect or rationality. So, if we are to influence people and their decisions, we need to learn about moving them emotionally enough to get them to make a decision in our favour. The best way for us to do so is by telling good stories, stories that they can related to and move with. I saw this video by Ameen Haque, who is the CEO of Storywallahs, which he delivered at the Google complex and was moved enough […]