PBTO53: Deep Work: How to do work that Matters with Cal Newport

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http://traffic.libsyn.com/pushingbeyondtheobvious/53_PBTO53__Deep_Work__How_to_do_work_that_matters_with_Cal_Newport.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show: In this episode we host, Cal Newport. He is an Associate Professor of Computer Science at Georgetown University. In addition to studying the theoretical foundations of our digital age, Newport also writes about the impact of these technologies on the world of work. Why is he on the show: His most recent book, Deep Work, argues that focus is the new I.Q. in the modern workplace and that the ability to concentrate without distraction is becoming increasingly valuable. He previously wrote So Good They Can’t Ignore You, […]

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

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http://traffic.libsyn.com/pushingbeyondtheobvious/52_PBTO52__Good_Marketing_Opens_Minds_and_good_sales_closes_deals_-_Krishnan_Chatterjee.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show:  In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. […]

PBTO51: Non-Obvious Trends with Rohit Bhargava

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http://traffic.libsyn.com/pushingbeyondtheobvious/54_PBTO51__Non-Obvious_Trends_with_Rohit_Bhargava.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show: In this episode we host, Rohit Bhargava. He is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, […]

PBTO50: Understanding Why We do, What We do with Dilip Soman

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http://traffic.libsyn.com/pushingbeyondtheobvious/50_PBTO50__Creating_Choice_Architecture_that_Works_for_You.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on […]

PBTO49: Our Bias Against Creativity and How to Overcome it with Jennifer Mueller

Posted on 1 CommentPosted in Innovation, Podcast

http://traffic.libsyn.com/pushingbeyondtheobvious/49_PBTO49__Our_bias_against_creativity_and_how_to_overcome_it_with_Jennifer_Mueller.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show: In this episode we host, Dr. Jennifer Mueller. She is the author of a recent book Creative Change, and is a faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business.  Her paper, “The Bias Against Creativity,” went viral and was downloaded over 65,000 times—receiving more than 100 media mentions. Why is she on the show: He book Creative Change, tackles a very important topic. While it is a no-brainer that almost all organisations […]