PBTO53: Deep Work: How to do work that Matters with Cal Newport

Who is on the show:

In this episode we host, Cal Newport. He is an Associate Professor of Computer Science at Georgetown University.

In addition to studying the theoretical foundations of our digital age, Newport also writes about the impact of these technologies on the world of work.

Why is he on the show:

His most recent book, Deep Work, argues that focus is the new I.Q. in the modern workplace and that the ability to concentrate without distraction is becoming increasingly valuable. He previously wrote So Good They Can’t Ignore You, a book which debunks the long-held belief that “follow your passion” is good advice, and three popular books of unconventional advice for students.

What are we talking about:

In this free-wheeling conversation, we talk about:

  • What is deep work? Why is it important to do deep work?
  • Why is Deep work the killer app for the information economy?
  • His own practice of deep work and how it has helped him in his own work..
  • How he doubled his academic output with less hours to work and writing the book simultaneously and yet not take work home.
  • How does one go about learning to do deep work?
    • Conditioning: Tolerate or even bring some amount of boredom in your life.
    • Active training: Productive meditation. Take one professional problem and go for a walk and try to solve the problem.
    • Integrate in your schedule: Put an appointment with yourselves on your calendar to do deep work.
  • His own way of integrating deep work in his schedule.
  • Monk mode mornings for business leaders..
  • The quality of work = What you are working * How you are working on it?
  • How deep work is related to Steven Covey’s 7 Habits of highly effective people?
  • What could potentially derail your practice of deep work?
  • How we have allowed the communication tools to take over the actual work in organisations?
  • How does he learn and stay up-to-date?
  • How can deep work help entrepreneurs in their work…
  • How can entrepreneurs embrace and create a culture of deep work in their organisations?
    • Ratio of Deep work hours vs Non-deep work hours of work
    • No emails after work hours?
  • Who apart from himself has he seen do significant amount of deep work (Adam Grant)
    • How Adam builds his deep work practice
    • Examples of Businesses who are incorporating the principles of deep work in their culture
  • The work that he is most proud of…
  • Things that got left out of the book but he thinks is an important idea to spread..
  • What was the most difficult thing for him while writing this book?
  • What is his next project – the role of technology in our personal life (Digital Minimalism, future of knowledge work)
  • His thoughts on how behaviour altering products will evolve
  • His thoughts on how machines are doing deep work and men are doing more shallow work and what impact will it have in the future of work…
  • What is it that he thinks is so obvious but people miss and hence becomes non-obvious
  • His experience of running a business and what he learnt from it
  • Whats on his reading list
  • One of the books that had a big impact on him:
  • One thing that he can change how he works – Remove Emails from his life..
  • One thing that you can do immediately after you listen to this episode – Take an hour off and work on something important without any distractions.

How can you reach him:

As he indicates in the conversation, he has made it not so easy to reach him. You can find out how you can reach him and read his blog here.

Patreon:

If you like what you hear, I would request you to head over to my patreon page and become a patron for the show. You could do so by contributing anywhere from a single dollar to about 1000 USD depending upon how much you like the show.

Think of it like the following – I will bring thought leaders to your door step and in return all I am asking is for you to spend just enough get us a cup of coffee.

I would like to keep this podcast ad-free and need your support regarding the same. You can also find some very interesting artists whom you can also contribute for. I myself support James Victore as a patron. If you are an artist yourself, consider becoming a patron for James as well.

 

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

Who is on the show: 

In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. Discovered songs don’t need much writing, and promptly adopted white collar rock to blow off creative steam.

Why is he on the show: 

He has great clarity in thought, thinks in frameworks and I have found to be to-the-point no-nonsense marketer. He also has great insights about the role of the marketing function and how it needs to evolve within a business.

What do we talk about: 

In this free-wheeling conversation, we talk about the following:

  • Difference between marketing a services company and a product company
  • How has marketing evolved over the times and stays relevant in an ever changing world
  • Importance of remark-ability & advocacy in todays world
  • Importance of delivering on the promise of the brand
  • Compelling event marketing (Amul)
  • Z-CMO – CMO in the zero moment
  • Should Marketing be part of the product development cycle?
  • Marketing’s Market making capability
  • Competency Model
    • Ability to know your Audience like the back of your hand
    • Know what competency is our strengths
    • Excellence – Name and describle why you are worldclass
    • Affirmative Action – Can you generate urgency and momentum to the business
    • Strategist – Are you able to conceptualize original ideas
    • Leader – Ability to bring ideas to fruition
  • Top challenges of a CMO and how to tackle them

Video’s referred by Krishnan:

How Can I Connect with him: 

You can connect with Krishnan at www.contraband.in and on LinkedIn .

A small request:

If you liked what you read/heard, I would request you to head over to my patreon page and become a patron for the blog/podcast. You could do so by contributing anywhere from a single dollar to about 1000 USD depending upon how much you like the blog/show.

Think of it like the following – I will bring thought leaders to your door step and in return all I am asking is for you to spend just enough to get a cup of coffee for the expert that is in your home. 

I would like to keep this podcast ad-free and need your support regarding the same. You can also find some very interesting artists whom you can also contribute for.

I myself support James Victore as a patron. If you are an artist yourself, consider becoming a patron for James as well or even set-up your own Patreon Page here.

PBTO51: Non-Obvious Trends with Rohit Bhargava

Who is on the show:

In this episode we host, Rohit Bhargava. He is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential.

He is the Wall Street Journal best selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower.

Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University.

A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR.

Why is he on the show:

In his latest book Non-Obvious 2017, he shares 15 trends in 3 different areas that he considers important and will play a very important role in the near future. He has been sharing his list of trends for the past 7 years and what makes him different from other trend curators is that he also goes back to his predictions in the past and explores if the trend was a hit or a miss and why.

What are we talking about:

In this free-wheeling conversation, we talk about:

  • What are some of the trends that he has covered in his 2017 edition of the book – Non-Obvious
  • How he goes about identifying these trends ?
  • The Haystack method of curating trends. How does he benefit from riding the trends and how he thinks you can do the same as well?
  • How does he learn and stay up-to-date?
  • What is it that he thinks is so obvious but people miss and hence becomes non-obvious
  • His method of curating his weekly newsletter
  • His experience of running a business and what he learnt from it

How can you reach him:

You can reach him on twitter at @RohitBhargava or through LinkedIn. You can sign up for his weekly newsletter here. You will get a ton of great, insightful and interesting articles to read through every Thursday.

Patreon:

If you like what you hear, I would request you to head over to my patreon page and become a patron for the show. You could do so by contributing anywhere from a single dollar to about 1000 USD depending upon how much you like the show.

Think of it like the following – I will bring thought leaders to your door step and in return all I am asking is for you to spend just enough get us a cup of coffee.

I would like to keep this podcast ad-free and need your support regarding the same. You can also find some very interesting artists whom you can also contribute for. I myself support James Victore as a patron. If you are an artist yourself, consider becoming a patron for James as well.

PBTO50: Understanding Why We do, What We do with Dilip Soman

Who is on the show:

In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy.

He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations.

Why is she on the show:

In his book The Last Mile, he tackles a very important topic. He takes the concepts of behavioural economics that were introduced by Dr. Richard Thaler and shows how they can be implemented in a personal, organisational and national policy making to improve our chances of making good decision.

What are we talking about:

In this free-wheeling conversation, we talk about:

  • What is Choice architecture & nudge and what it means for us
  • Why as humans we tend towards making poor decisions when presented with complex choices?
  • What are Mindful and mindless nudges and where can we use them?
  • Why is it a big surprise that businesses assume that people make rational choices
  • Some practical examples of products built using the insights from behavioural psychology:
    • Sticking to a plan… stickk.com
    • Cookie jar with a timer
  • The emerging Market for self control based products
  • What is Implementation intention and why is it important
  • How can we use insights from behavioural psychology to Create the kind of organisational culture we want?
  • When is nudging the right approach, and when it is not
  • Important insight: Potential loss VS Potential Gain – fear of loss > pleasure from gain
  • How Amazon has leveraged insights from Machine learning, coupled with the insights from choice architecture to become the behemoth that it has become.
  • Nudging in public policy and some examples of the same
  • Theory of decision points
Humans struggle to make good decisions when presented with complex choices. Click To Tweet

How can you reach him:

You can reach him on twitter at @dilipsoman or through LinkedIn.

Patreon:

If you like what you hear, I would request you to head over to my patreon page and become a patron for the show. You could do so by contributing anywhere from a single dollar to about 1000 USD depending upon how much you like the show.

Think of it like the following – I will bring thought leaders to your door step and in return all I am asking is for you to spend just enough get us a cup of coffee.

I would like to keep this podcast ad-free and need your support regarding the same. You can also find some very interesting artists whom you can also contribute for. I myself support James Victore as a patron. If you are an artist yourself, consider becoming a patron for James as well.

PBTO49: Our Bias Against Creativity and How to Overcome it with Jennifer Mueller

Who is on the show:

In this episode we host, Dr. Jennifer Mueller. She is the author of a recent book Creative Change, and is a faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business.  Her paper, “The Bias Against Creativity,” went viral and was downloaded over 65,000 times—receiving more than 100 media mentions.

Why is she on the show:

He book Creative Change, tackles a very important topic. While it is a no-brainer that almost all organisations would like to innovative and come up with creative solutions, not many are able to do so. As we explore the reason, it does turn out to be this bias against creativity. So, if organisations want to become more creative and spur innovations, it is important to not only understand more about this bias, but also put in place all the needed triggers and processes to ensure that we dont get stuck in this bias. In my opinion, her work is critical for organisations to be able to build up an innovation process that could deliver innovations on a consistent basis.

What are we talking about:

In this free-wheeling conversation, we talk about:

  • What is the bias against creativity? Who has this bias? How can we find out if we have this as well?
  • How can we, as leaders and people who decide what ideas get funded in organisations, ensure that we don’t fall prey to this bias?
  • How does one go about building a culture of Innovation
  • What changed in her belief as a direct result of her research?
  • What does she do in order to continue to learn and stay on top of her game?
  • And what she thinks is so obvious but we all still miss.
Why we are biased against creativity and what can we do about it? In conversation with Click To Tweet

How can you reach her:

You can reach him on twitter at @jennSMueller or through her website.