3 Key Characteristics of Good Business Metrics

Posted on 1 CommentPosted in Entrepreneurship

I recently read a HBR article titled, Don’t Be Tyrannized by Old Metrics. The post talks about the importance of having the right kind of metrics for your business. In my opinion, metrics are like the dashboard you have on the car. They do have some value but are of no use if you are going in the wrong direction. However, if you know exactly where you are going, then the metrics can help you reach your destination safe and sound. This means that one needs to be fully cognizant of this fact when measuring metrics and taking decisions based on […]

Innovation – Simple and Effective

Posted on Leave a commentPosted in 1000Entrepreneurs, Entrepreneurship, Innovation

I was driving home from office yesterday when I caught a glimpse of this advertisement on a small restaurant (Lemon Rice) on St. Johns Road in Bangalore. I was so happy to see this. This also tells us that any one who wants to can innovate. This also tells me that small entrepreneurs who hustle can be extremely innovative. This is how they survive. This also tells me that innovation can be as simple as applying a concept that works elsewhere and try it out in a different environment. In this case, the owner of this small scale restaurant took […]

PBTO42: The Importance of Being Happy And Doing Things that Make You Happy with RJ Shraddha

Posted on 3 CommentsPosted in Entrepreneurship, Podcast

http://traffic.libsyn.com/pushingbeyondtheobvious/42_PBTO42__The_Importance_of_Being_and_Doing_That_Which_Makes_You_Happy_with_RJ_Shraddha.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Whom do we host in this episode: In this episode, we host RJ Shraddha from Fever 104 FM (Bangalore) and the host of the breakfast show – Mad Mornings. Why is she on the show: Her show “Mad Mornings” is one of the most successful shows and she herself has a very interesting career. She herself being a peak performer, I think there is a lot that we can all learn from her. What do we discuss on the episode: In this episode we talk about her […]

PBTO41: Taking the Leap – Wannapreneur to an Entrepreneur with John Chisholm

Posted on 2 CommentsPosted in 1000Entrepreneurs, Entrepreneurship, Podcast

http://traffic.libsyn.com/pushingbeyondtheobvious/41_PBTO41__Two_Paths_To_Scaling_Your_Business_with_John_Chisholm.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS  Who is on the show today: In this episode, we host John Chisholm. John is a serial entrepreneur, investor and an author. Why is he on the show: He is president and chairman emeritus of the worldwide MIT Alumni Association and a trustee of MIT and of the Santa Fe Institute. He advises entrepreneurs through the MIT Venture Mentoring Service, the Thiel Foundation 20under20 Fellowship, and the Plug and Play Tech Center. He is author of the book – Unleash Your Inner Company. What do we […]

10 Characteristics of Great Project Brief’s

Posted on Leave a commentPosted in Entrepreneurship, Leadership

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]