I have found that most good things in life start with questions.. Our minds have the tendency to answer any question that is posed to us.. Irrespective of whether we want to or not. For example, if I were to ask you:
What is 10 time 10?
Your mind would have already calculated the answer irrespective of whether you wanted to answer it or not.
We can use this same tendency to ask more deeper questions as well. For example, how to create better products and/or businesses?
We could also take our business on a growth trajectory, by finding answers to the following questions?
What does my customer really care about?
Where and how do they discover us?
What do we want them to experience when they work with us?
How can we help them tell their story (of our interaction) to their friends?
This of course is assuming that you already have answers to the more basic questions:
Who is my customers?
What value do they think we provide to them?
What other ways can we provide the same value to them?
Where do they hang out? How can we be a part of that gang?
One thing that we need to remember is that just as your mind will answer good questions, it will also answer bad questions.. So, we need to be careful about the kind of questions that we pose to ourselves, our teams and our customers..
So, what questions are we going to ask ourselves, our teams and our customers today?
Last week we celebrated my son’s 10th birthday. Apart from a set of gifts that we got him, his uncle and aunt decided to gift him a tablet and asked us to choose one for him.
After a lot of research, discussion, debates and online search, we zeroed in on two models – a windows tab from Acer and Google Nexus. We then announced it to my son that he will get a tab of his own and that we are considering one of these two options.
To say the least, he was totally elated and excited. His excitement reminded me of the times when i was so excited and when I recalled those times, it hit me so hard that I could not believe it.
The last time i was as excited about something was at least a decade back. This is not to say that i am not excited about a lot of other stuff that i do in my job or when I write a good blog post or when i talk to some one I look upto for my podcast or when I am able to help delight a customer or when I released my first book on Amazon. I do feel excitement but it pales when compared to the excitement of a 10 year old who is about to get his own tablet PC.
This is the kind of excitement that we need to bring into our own professional and personal lives to be able to leave a lasting impact in everything that we do.
This kind of excitement is palpable and can spread among our friends and colleagues, creating a lot of positive energy all around us.
This is the kind of excitement that we should strive to create among our customers and prospects towards our products/services.
This is the kind of excitement that we should strive to create among our team, in order for the team to be inspire and do great work.
The question is what can we do to create and feel such excitement in ourselves and in others.