Resources

Here, I curate articles that I read or products that I found interesting and that I would like to refer again and again. I hope that over time, this becomes a repository of interesting content that people can refer to when in need of inspiration.

Marketing:

  • 7 Steps to becoming a Strategic Marketer: This post talks about the 7 steps that every marketer needs to follow in order to remain strategic in their approach and succeed over long term.
  • Message before medium: In this telling blog post, Bernadette Jiwa shares something meta, for all of us who are marketers. It is critical that we first master the message that we want to bring to our markets before we start exploring the mediums which will carry the message. 

Leadership:

Negotiating:

  • A Better Way to Negotiate: This is a great post that talks about how to negotiate better. Shane Parish does a great job of squeezing out the best advice from every book that he reads. A must read if you are negotiating a lot, which is true in most cases, if you are an entrepreneur.

All of us are artists – Doing work that matter:

A useful definition of art: In this interesting blog post, Seth Godin re-defines what it means to be an artist. Anyone who does work that matters is an artist. So, are you an artist?