PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

http://traffic.libsyn.com/pushingbeyondtheobvious/44_PBTO44__The_Importance_of_Out-thinking_Out-pacing__Out-Witting_your_competition_with_Lakshmipathy_Bhat.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading trade & business publications […]

PBTO43: How to Lead without Authority 

http://traffic.libsyn.com/pushingbeyondtheobvious/43_PBTO43__How_to_Lead_Without_Authority_2.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In the future of work that we envisage, one of the key skill that would be needed for anyone to do well is their ability to influence people (upwards/side wards/downwards) with or without formal authority. This is an ability that anyone can build provided one is deliberate about building the skill. Here are four things that you need to work on in order to build up your ability to lead with or without formal authority. Building trust – Your Track Record One of the most important component of influence or […]

Apple Does it Again!!

  I just finished watching the replay of iPhone 7 launch event. What is most interesting for me is that the way the Apple team has been able to keep their user at the centre and used technology to deliver some amazing features, some solving issues or problems that the users had forgotten all about, as we were so used to it that we were practically blind. I am a big fan of Apple products – I use a iPhone 6, iPad Pro 12.9 and a MacBook Pro. I share this so that you know that are aware that you […]

The Art of Customer Delight – Every Little Thing Matters

I was out shopping with my wife and son at a large 3 floor retail outlet. We were looking to buy something for all three of us and as is normal, spent quite a bit of time at the store. It was then that I felt thirsty. I approached an employee and the conversation that took place was something like this: Me: I am feeling thirsty. Can you pls tell me where can I find some water? Employee: Sir, you need to go to the 2nd floor. That is where you will find the water filter. Me: Don’t you have […]

Is Surge Pricing Coming of Age?      

Uber, Ola and AirBnB all are known to have surge pricing in place. So do cineplexes. They increase their prices anytime a new movie of a superstar hits the theatres. Hotels, airlines are known to have done this for ages and done well. In a press release yesterday, the ministry of Railways in India announced that they are “Introduction of Flexi Fare system for Rajdhani/Duronto and Shatabdi trains“. Though they refer to this as Flexi fare, this indeed is a move towards surge pricing or is it. What has changed is that Toronto International Film Festival did a similar thing […]