Ideas

Is Surge Pricing Coming of Age?      

Uber, Ola and AirBnB all are known to have surge pricing in place. So do cineplexes. They increase their prices anytime a new movie of a superstar hits the theatres. Hotels, airlines are known to have done this for ages and done well. In a press release yesterday, the ministry of Railways in India announced that they are “Introduction of Flexi Fare system for Rajdhani/Duronto and Shatabdi trains“. Though they refer to this as Flexi fare, this indeed is a move towards surge pricing or is it. What has changed is that Toronto International Film Festival did a similar thing […]

Entrepreneurship, Podcast

PBTO42: The Importance of Being Happy And Doing Things that Make You Happy with RJ Shraddha

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http://traffic.libsyn.com/pushingbeyondtheobvious/42_PBTO42__The_Importance_of_Being_and_Doing_That_Which_Makes_You_Happy_with_RJ_Shraddha.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Whom do we host in this episode: In this episode, we host RJ Shraddha from Fever 104 FM (Bangalore) and the host of the breakfast show – Mad Mornings. Why is she on the show: Her show “Mad Mornings” is one of the most successful shows and she herself has a very interesting career. She herself being a peak performer, I think there is a lot that we can all learn from her. What do we discuss on the episode: In this episode we talk about her show, how she was […]

1000Entrepreneurs, Entrepreneurship, Podcast

PBTO41: Taking the Leap – Wannapreneur to an Entrepreneur with John Chisholm

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http://traffic.libsyn.com/pushingbeyondtheobvious/41_PBTO41__Two_Paths_To_Scaling_Your_Business_with_John_Chisholm.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS  Who is on the show today: In this episode, we host John Chisholm. John is a serial entrepreneur, investor and an author. Why is he on the show: He is president and chairman emeritus of the worldwide MIT Alumni Association and a trustee of MIT and of the Santa Fe Institute. He advises entrepreneurs through the MIT Venture Mentoring Service, the Thiel Foundation 20under20 Fellowship, and the Plug and Play Tech Center. He is author of the book – Unleash Your Inner Company. What do we discuss in this episode: […]

Entrepreneurship, Leadership

10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

Innovation, Podcast

PBTO40: Transforming Observation into Innovation with Andrea Simon

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http://traffic.libsyn.com/pushingbeyondtheobvious/40_PBTO40__Transforming_Observation_into_Innovation_with_Andrea_Simon.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the Show: In this episode, we are hosting Dr. Andrea Simon. She is the principal and founder of Simon Associates Management Consultants (SAMC) and the author of the upcoming book “On the Brink”. Why is she on the show: She is a corporate anthropologist and helps organizations, large and small, drive change by helping them rethink their strategy, customers and the culture in your own organisation. She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes,Business Week and […]