Marketing

Seven Secrets of Highly Effective Storytelling

If there is one skill that would help you to connect with your peers, customers, partners, spouse and kids equally and set you up for success, it is the ability to tell a story well. The most effective way to influence people is through powerful stories. The wonderful thing about this is that it is a skill that all of us can acquire with practice. I stumbled upon a video where J.D. Schramm walks us through seven secrets to effective storytelling. You can watch the entire video below. And if you are short on time, let me summarize the seven secrets […]

Sales

What can Sales Executives Learn from the Book “Switch” by Chip and Dan Heath

One of the most important skills that the sales executive policies leader needs to succeed is an ability to create a need or desire to change the status quo among their prospects and customers. In large, complex sales cycles, it is not just enough to be able to sell the change but also to be able to help the customer adopt the product or solution and get the benefits that were promised. This can lead to more engagements with the customer and hence create a positive spiral. The question is how can sales executives use the concept of “Switch” proposed […]

Marketing

We Become the Stories We Tell Ourselves

We have all heard the famous quote from Henry Ford: “Whether you think you can, or you think you can’t–you’re right.” This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below: I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves. So, if it is your dream to transform yourself or the society, […]

Innovation

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]

Entrepreneurship, Podcast, transformation

PBTO17: The role of a CEO is to Build, Own and Transfer an institution – @Anaggh Desai

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http://traffic.libsyn.com/pushingbeyondtheobvious/PBTO17_The_role_of_CEO_is_to_Build_Own_Transfer_an_institution__Anaggh_Desai.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail. Why is he on the show In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers. What are we talking about In this […]