How to Win in the Age of Unreasonable Consumer

I recently stumbled onto a video of Adam Morgan (Co-founder of eatbigfish and the co-author of a brilliant book – A Beautiful Constraint) shares his perspectives on how we live in an age of unreasonable consumers and what do we need to think about in order to succeed in this world where we are surrounded by unreasonable consumers. You can watch the entire video here. The first question that comes to mind when I listen to Adam present is to question if we really have become unreasonable consumers? I believe the answer is absolutely. We now expect to have clean, […]

PBTO12: Making Breakthrough Innovations Happen with @PorusMunshi

http://traffic.libsyn.com/pushingbeyondtheobvious/12_PBTO12__Making_Breakthrough_Innovations_Happen_with_PorusMunshi.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Porus Munshi, author of the best selling book “Making Breakthrough Innovations Happen”. Why is he on the show I have worked with Porus on an innovation project and from experience know that he is a great coach and has the uncanny ability to guide the teams to achieve their goals without any compromises. His understanding of the breakthrough or leapfrog innovation process is very deep and I have learnt a lot in every conversation that i have had with him […]