Targeted Advertising Vs Intrinsic Advertising

Posted on Leave a commentPosted in Customer Engagement, Innovation

There has been a lot of interest lately in “Big Data” and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy. I would like to differ on this. Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don’t believe that this form of advertising will be very effective. Our minds have the innate ability to mask everything that it does not want to see or acknowledge. Hence, the success rate of advertisement, however […]