What could Tiffany’s Do?

Posted on Leave a commentPosted in Marketing

Premise: Last week the Wall St. Journal featured a story on Tiffany & Co’s “midlife crisis.” The piece highlighted the jewellery brand’s struggle to regain its “cool” and improve recently tepid sales and profits. A few days later they announced the hiring of a new CEO. Tiffany is hardly the only brand that is going through such a crisis. There is a lesson that all of us can learn from the experience of Tiffany and to a certain extent, even JC Penny. Steve Dennis on his blog talks about the customer trapeze. The customer trapeze is the idea of a brand hoping to […]

Lessons In Customer Loyalty

Posted on Leave a commentPosted in Marketing

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

Posted on Leave a commentPosted in Marketing, Podcast

http://traffic.libsyn.com/pushingbeyondtheobvious/44_PBTO44__The_Importance_of_Out-thinking_Out-pacing__Out-Witting_your_competition_with_Lakshmipathy_Bhat.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading […]

PBTO36: Why Giving a Damn is Underrated and Caring is a Competitive Advantage with Bernadette Jiwa

Posted on Leave a commentPosted in Marketing, Podcast

http://traffic.libsyn.com/pushingbeyondtheobvious/36_PBTO36__Giving_a_Damn_is_Seriously_Underrated_and_Caring_is_a_Competitive_advantage_with_Bernadette_Jiwa.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS In this post, we host best selling author, Bernadette Jiwa. She has a blog “The Story of Telling” where she shares her thoughts on marketing and branding in general and brand story telling in particular. She is one of the top 100 marketing/branding experts to follow on Twitter. In this conversation, we dig deep into her latest book – Meaningful. She shares multiple stories that form the crux of her Story Strategy blueprint. You can find all the case studies that she mentions here. You can reach […]

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Posted on 1 CommentPosted in Innovation

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]