Your call is very important to us. Please stay on the call.

How many times have we heard this and felt the exact opposite. I hate listening to some automated machine telling me that the company thinks my call is important to them and yet they put me on hold for more than 5 mins. Has the company’s senior management ever waited for 5 mins on a call to register a complaint or to seek more information or ask a question? So, what can we do to totally avoid this situation. Hire more agents. Train them well. Provide an option to request for a call back before going on hold. Make sure […]

Future of customer service in a social world

In the good old days, if we had to contact our bank or for that matter any business, we used to reach out to our phones and give them a call. The call would then be routed to a call center (usually, after about 10-15 minutes of listening to some music that would be played while we waited for an agent to get free and take our call). This, of course would be after having had to find our way through the maze of options (which used to be so complicated that it required us to be entirely focused on […]