We Become the Stories We Tell Ourselves

We have all heard the famous quote from Henry Ford: “Whether you think you can, or you think you can’t–you’re right.” This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below: I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves. So, if it is your dream to transform yourself or the society, […]

Two Awesome Campaigns: A Cancer Hospital and A Cola

What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately. Hospital Campaign: A.C.Camargo Cancer Center treats children with cancer. The first and the most important in the treatment is the belief of the patient in the treatment they are being given. No amount of talking to these children could get them to believe in the treatment. So, in association with JWT, they came up with an awesome idea to get these children get totally involved in […]