We have all heard the famous quote from Henry Ford:
“Whether you think you can, or you think you can’t–you’re right.”
This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below:
I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves.
So, if it is your dream to transform yourself or the society, the best place to start at is to find out the narrative that you or the society tells themselves. This is exactly what people like Gandhi and Martin Luther King did, changed the stories that millions of people told themselves.
This is exactly what brands like Nike and Apple and Coke are doing to us. They create compelling stories that we want to believe to be true about ourselves and the moment we do, we are hooked to the brand and what it stands for.
You can create a new habit, quit an old one, by changing the story that you tell yourself. So, it is critical that you are intentional about the stories you tell yourself.
So, what is your story? What will you change in the story that you tell yourself?
What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately.
A.C.Camargo Cancer Center treats children with cancer. The first and the most important in the treatment is the belief of the patient in the treatment they are being given. No amount of talking to these children could get them to believe in the treatment. So, in association with JWT, they came up with an awesome idea to get these children get totally involved in their therapy and start to believe in them.
The idea is explained in the video below:
Coca cola has been using “Happiness” as a theme for some time now. One of the things that makes people happy is the ability to share good things with our friends. The campaign managers wanted to help their customers fulfill this need to share things with friends to feel happiness. Result is the new design of a coke can which one can easily share with their loved ones and spread happiness.
What is common in both these campaigns is the fact that the designers have empathized with the end user and designed an experience around what they really want. Also, they created an entire experience for the customer.
I am really blown away by the creativity and the results of both the campaigns.
Have you seen any other examples of such designs? Do share by replying to the post or commenting below or tweeting it to me @rmukeshgupta.