Tag: content

Creativity, Innovation

Story of the Creation of the Humble Mouse as Narrated by Steve Jobs and Its Lesson in Leading Innovation

Earlier today, I stumbled upon a video of Steve Jobs talking about the creation of the humble mouse and why he had to go to David Kelly Designs (which later on became IDEO) to get it done. You can watch the video here. In the video, he shares that content is more important than process, when it comes to innovation and creativity. The question is what does he mean by content? He is not talking about the content that we refer to. He is talking about the sum of character, knowledge and the curiosity of the people as their content. […]

Marketing, transformation

Guest Post by Tom Morkes: The Five Pillars of Authority

This is a guest post by Tom Morkes. Tom is the CEO of Insurgent Publishing, a book publishing and marketing company that brings unconventional nonfiction to the creative outliers of the world. Insurgent Publishing has published a half dozen books, including Paid to Exist and The Money Freedom Roadmap, both by Jonathan Mead, The High-Performance Athlete by Dr. Jason Winkle, and The Growth Hacker’s Guide to the Galaxy by Jeff Goldenberg and Mark Hayes. Now, to the post itself.. Hope you enjoy reading this post from Tom and join us (yes, I am speaking as well) at the Authority Summit slated for later […]

Marketing

Don’t Just Create Content, Create Curiosity

Nothing has had more impact on the amount of content being created than the advent and growth of social media. There has been a growing consensus that every single brand is now a media by itself. Every brand is continuing to generate content at a speed at which their consumers are not even able to consume the content. The shelf life of any content is reducing drastically and for most of the content it is just a couple of hours from the time it was created or promoted. This has led to a slew of promotion of content, across media, which […]