I read a post “See differently, to solve differently” by Mike Shipulski. He argues that innovation is all about solving problems (new/old) in different ways (new/old). There is great potential in solving new problems in new ways. He also argues that in order to solve new problems, we need to identify the new problems and one way of doing that is to look at the problem in new ways. He argues Systems are large and complicated, and problems know how to hide in the nooks and crannies. In a Where’s Waldo way, the nugget of the problem buries itself […]
Prime for Creativity People are generally not in mindset to be creative. We need to get them to a mindset where they can be creative, if our purpose is to get the most creative ideas that are possible. Start your brainstorming session by playing a game that requires creativity. Get people to draw something. Get them to exercise (mild) – it could even be just laughter therapy. Have Dilbert or a Jessica Hagy or a Hugh MacLeod cartoon prints around the room. Start by doing a skit (which could be about the problem that you want to solve). Start by using […]
One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]
I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]
This post is dedicated to every entrepreneur and artist and is about the importance of patience and practice in their careers.