Tag: INOX Movies

Customer Engagement

Stop Annoying Your Customers

Have you ever felt that you are taken advantage of, your patience taken granted for? Today, I felt the same with a set of friends, family and strangers. Today, I went to watch a movie to a movie hall. This was a high profile movie with great expectations. So, all of us in the cinema hall (INOX Lido) were eagerly waiting to watch the movie. The cinema hall had a set of captive audience, so what did they do? They played ads at the start of the movie, for 15 mins. The movie was scheduled to start at 9:00 AM. […]

Customer Engagement

Brands, Please Stop Sabotaging Yourself (Like @InoxLeisure did)

Today, I went to watch a movie at the INOX cinemas in Bangalore with my extended family. There were five of us and a small kiddo.  We bought Gold Class tickets and went and took our seats. The entire experience so far was neither too good not too bad. I was fine with that.  The movie started and 10 minutes into the movie, someone came by and asked me to show my tickets so that he could verify if we indeed had Gold Class tickets. I let this go once. Then came the interval. We ordered some snacks and came […]