The lure of large deals

If you are a sales leader, working in the software industry, you would know the importance that any organization places on the deal size. The bigger the deal size, the better it is for you. Right? WRONG! In my experience, really large deals (aka, multi-million dollar deals) rarely prove to be a success; for both the parties – buyer and seller. This sounds a bit counter-intuitive, but it really is true. When I think about why this is so, I came up with the following reasons because of which this is not good for the buyer: Typically, once such a deal […]