Tag: Movies

Customer Engagement, Marketing

Are You Setting Yourself Up For Failure

The Situation: My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I love watching movies. This was exciting news for me as it gave me an opportunity to catch up on movies that I had missed watching when they originally screened. So, excitedly, I […]

Customer Engagement

Brands, Please Stop Sabotaging Yourself (Like @InoxLeisure did)

Today, I went to watch a movie at the INOX cinemas in Bangalore with my extended family. There were five of us and a small kiddo.  We bought Gold Class tickets and went and took our seats. The entire experience so far was neither too good not too bad. I was fine with that.  The movie started and 10 minutes into the movie, someone came by and asked me to show my tickets so that he could verify if we indeed had Gold Class tickets. I let this go once. Then came the interval. We ordered some snacks and came […]

Ideas, Innovation

Everyone wants to innovate but no one wants to fail

Every organization, small or large is talking about innovation to be developed as a key strength within their organization. Every organization has an innovation program running at some maturity, but nothing really breakthrough comes out of these innovation programs. So, what’s wrong? Every organization wants to innovate, but no organization wants to fail People do not remember (everyone knows but conveniently forgets) that not all innovation projects will succeed and there is very little that you can do to forecast which one’s will in fact succeed. In that sense, i think innovation projects are like the Movie business and there is a […]

Business Model

Disrupting Hollywood and Bollywood

Technology has already disrupted the media (print and TV) and music industries. I think that not too far from now, the movie industry will also go through such a disruptive phase. I think that the trends that could disrupt the movie industry are: Availability of high speed bandwidth in the developed nations and getting increasingly available in the other developing nations. This will enable the Youtube’s and the Netflixs’ of the world to bring in movies in the digital form right to your PC or TV on-demand 24x7x365. The number of people who will watch movies streaming online will see […]

Business Model

Cry for help from a movie buff

I like watching a lot of movies as soon as they release and in a movie hall. However, of late I have a feeling that watching movie in a multiplex immediately after release has now become very expensive, if not inhibitive. So, as much I miss going to the cinema, I have still stopped going to the multiplexes and started to wait for these movies to be available as home video or screened on television. If I am to believe what my friends have to say, this number is only growing. This got me thinking. I wanted to think and […]