Selling real estate (Homes)

I have been out house hunting for some time now and am appalled at the quality of sales people and sales processes that are being used by the best in the industry. The current sales process works as follows: Prospecting: Use advertisements (traditional & new age), road shows, email campaigns, etc to create awareness and interest in the project. Prospects who are interested in the property contact the builder. Qualification: The prospect is maintained in some system, CRM or otherwise, for future follow-ups. The only qualification question that is asked are the following: Type of apartment is the prospect interested […]