Referrals are to Dine for…

It always feels great when we get some really good service. Also, looks like the restaurant has figured out the most important criteria for a successful referral program: Simplicity (The program should be really simple to explain, understand and share with others. Thank and reward your referring customers (It seems really simple and common-sense to do this, but you will be surprised to know how many businesses fail to thank their customers who refer the business to new friends. Keep up the service levels (Once you start getting new customers, businesses thrive and a lot of them fail to keep up […]

Fueling growth from existing customers

It is a well known fact that it is much more expensive to acquire a new customer than retaining an existing customer. But as they say, common sense is not so common. We find that businesses are going out of their way to attract new customers by offering them great deals. I do not think there is anything wrong in this, but when you exclude the offer to your existing customers, you are inviting trouble.  This is a very important reason for customer loyalty to become so rare. There does not seem any  benefit for customers to remain loyal anymore as […]