“SIMPLE” Framework for Sales Effectiveness – 3 Ways You can Use “Surprise” to Engage Your Customers

In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. The first step in the process is to be able to “Surprise” your customers with an insight or point-of-view that they are not yet aware of. This step is essential in improving the sales effectiveness as this enables the sales teams to initiate the process rather than wait for their customers to come to them with a requirement. There are three ways that sales teams can come up with insights that can truly surprise the customer. Some of them are as below: Network: One […]

Introducing the “SIMPLE” Framework To Increase Your Sales Effectiveness

In the recent past, there has been a lot written about the fact that the entire buying process has undergone a sea change and due to which selling is becoming more and more difficult. I am herewith suggesting a process if when followed can still help sales teams succeed and improve their sales effectiveness dramatically.  S — Surprise: This is the first step in the process and also the most important step. In order to be able to do this, you need to understand your customers business better than they themselves know and find an insight which will surprise them. You can uncover […]