Tag: search

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]

Customer Engagement

Helping Google improve its search results ….

Simple solutions for the troubles Google is facing on its search results:  Add a spam button to the search results which users can use to indicate that the result is a spam and change the search algorithm to be influenced by users marking a search result as spam. In true Google tradition, it can roll out a beta version and check if this works to improve the usability of the search and then continuously improve the beta. What else do you think can solve Google’s trouble on the quality of search results.