Does Your Business React, Respond or Create?

Bernadette Jiwa wrote a short but insightful post about the difference between responding and reacting to situations. She writes: It was impossible to walk down any high street in June without running into a notice informing you fidget spinners were BACK IN STOCK. The fidget spinner was clearly ‘thething’ of the moment. A month later we’re already beginning to witness its decline. Another fad bites the dust. A fad by definition is transient. It’s success hinges on what people are talking about today and is not backed by a genuine need that will require to be fulfilled tomorrow. It takes […]