“SIMPLE” Framework for Sales Effectiveness – 3 Ways You can Use “Surprise” to Engage Your Customers

In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. The first step in the process is to be able to “Surprise” your customers with an insight or point-of-view that they are not yet aware of. This step is essential in improving the sales effectiveness as this enables the sales teams to initiate the process rather than wait for their customers to come to them with a requirement. There are three ways that sales teams can come up with insights that can truly surprise the customer. Some of them are as below: Network: One […]

Engaging Your Customers Is Not Sufficient Anymore

We are in an era where we are grappling with too much choice.  Consumers today are facing a challenge in keeping up with the different choices they have. Every product or service category has become crowded (maybe apart from some categories like online search, where Google still continues to have substantial market share). In this scenario, having a meaningful engagement with your customers has become table stakes for any business to survive and thrive. So, the question that every marketer grapples with is “How can my Product/service stand out in this crowded marketplace?”. Some marketers try to stand-out by providing […]