Overcoming the 5 basic obstacles in every sales transaction

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As Zig Ziglar said, every sale has 5 basic obstacles that need to be overcome: No need No desire No hurry No money No trust I consider the most important of all the objections is the trust. Everything else will fail if there is no trust established between the sales person and the buyer. One of the best ways to build trust is to listen to the prospect; understand his business, challenges and competition. Show them that you understand their world. Be honest about what your product/service can or cannot do for them. If required, even introduce someone who can […]