Are Twitter Contests the Next Big thing in Customer Engagement?

In the last 2 weeks, I have seen a flurry of twitter contests being run by various brands, including news channels (ABP News), Software Marketers, Film studios, Fashion brands, TV stations, Online retailers, Comedy shows and a lot more. The common themes in all these contests were: –       You are enticed to participate in the competition via the possibility to win a gift coupon or some sort of prize –       You are required to follow the brand’s twitter ID. –       You are required to answer a set of questions and retweet the questions to your followers In my opinion, the […]