Tag: twitter

Business Model, Customer Engagement, Ideas

What should twitter do?

Recently, there has been a lot written on Twitter sending emails to users to lure them back to twitter. In my opinion, instead of trying to lure the casual users back to twitter, they should be thinking about why are they not using twitter more often. I know quite a few casual users of twitter and based on my discussions with them, I think twitter should give a thought to the following: 1. A new user generally done not know, what to do once they sign-up. What can twitter do to ease this confusion. They can send a link to […]

Business Model

The future of TV

With the convergence of Internet, high-speed broadband and smart devices (smart phones and tablets), everyone agrees that the TV as we know it will no longer be the same. Apart from the hardware itself morphing into different shapes and sizes, getting more and more intelligent and connected, the content and the way it is consumed will also see a dramatic shift. Everyone has their own predictions and are investing in the future accordingly. Erica Emmich, CNBC Associate Producer , did speak to a lot of experts and asked them on what are their predictions for the future of  TV. Ashton Kutcher (Actor, […]

Sales

Social Media strategies for business

There has been a great hype around social media and how businesses can benefit from them.  As with everything else, one needs to decide the purpose for which the business wants to use social media and how will it measure the impact on business. A few strategies that have worked well are: Social media sites as an additional sales channel: Providing specific deals for a specific period for customers who follow your posts on the social media sites (could be twitter, facebook, linkedIn or any other such sites). Dell has been highly successful in using twitter to get additional sales […]

Ideas

Google on it’s way downhill?

Google has had a great run till now what with their innovations on monetizing their biggest strength – Search. There also has been a lot of talk on how the last slew of products coming out of Google have not hot the bull’s eye (maybe with the exception of Android and Chrome). We also have seen an exodus of talent from Google to its rival FaceBook and the lengths Google has gone to stop it. Does all of this indicate the start of the decline of Google as the internet superpower ? Is there someone already in the making who […]