The latest ad from Airtel (HFZ) has left me wanting for more. I think the reasons the ad works for me are:
- Everyone has friends and some special friends. So, the ad which is primarily shot with young college kids also connects with everyone at an emotional level.
- The music & lyrics are very peppy and put life in the concept. This is also because, everyone of us have friends who fit each description they have used in the lyrics.
I think that Airtel needs to come up with service offers which can feed off from this advert. Maybe introduce something like a HFZ plan. The plan should enable people to define a friends circle and then the plan should make it easier for these people in the circle to stay in touch.
For now, let’s just sit back and enjoy the advertisement.