I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ?
In my opinion, great marketing is when marketing blurs the marketer completely.
Great marketing is when the customer talks about your products or service to their tribes.
Great marketing is when the customer shares his/her experience with others.
Great marketing is when the entire experience for the customer, from the time she discovers her need, finds the product, buys it and uses it and recommends it is all seamless and non-intrusive.
Great marketing is when the product appears in the periphery exactly at the moment of truth and wins the hearts of the customer.
What do you think is great marketing?