Its Always The Little Things that Matter

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I realised this yet again, when I was invited to the Hexa Experience Centre recently in Bangalore.  This was an event run by Tata Motors to promote their new SUV Tata Hexa. I was invited as a member of the blogging community – IndiBlogger. I also happen to be on the verge of looking for a new car for myself. So, on a hot Christmas day, I found myself driving to the Hexa experience centre. First things first. I did love the car and the off-road experience of the car. I would have really loved to experience the off-road version by […]

Are You Setting Yourself Up For Failure

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The Situation: My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I love watching movies. This was exciting news for me as it gave me an opportunity to catch up on movies that I had missed watching when they originally screened. So, excitedly, I […]

Lessons in Marketing and Customer Engaement from A Hilarious TED Talk

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I recently stumbled on to this hilarious TED talk by a British comedian – James Veitch. Firstly, I would urge you to watch the TED Talk below: Lessons from this TED Talk: 1. Unsubscribe First and the most obvious lesson for marketers is for us to honour our subscribers wish to unsubscribe, by actually taking them off the list. One of the ways to do is by a double unsubscribe process: First you thank them for having been on the list for so long. You could potentially give them a parting gift, if that is in line with your brand […]

Lessons In Customer Loyalty

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The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

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http://traffic.libsyn.com/pushingbeyondtheobvious/44_PBTO44__The_Importance_of_Out-thinking_Out-pacing__Out-Witting_your_competition_with_Lakshmipathy_Bhat.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | Email | RSS Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading […]