Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

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Everyone wants to grow their business – irrespective of the current size or the level of competition. This also means that growth is not easy. So, any strategy that can help grow our business is a welcome addition to all the material that we already have. So, when I got my hands on the book – Superconsumers by Eddie Yoon, I was eager to read and understand the strategy. I must say, that on the face of it, it doesn’t seem like much different from what all the literature around managing your most profitable customers and growing from there. However, […]