PBTO40: Transforming Observation into Innovation with Andrea Simon

Andi Simon

Who is on the Show:

In this episode, we are hosting Dr. Andrea Simon. She is the principal and founder of Simon Associates Management Consultants (SAMC) and the author of the upcoming book “On the Brink”.

Why is she on the show:

She is a corporate anthropologist and helps organizations, large and small, drive change by helping them rethink their strategy, customers and the culture in your own organisation.

She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes,Business Week and numerous publications and online blogs. She is a guest blogger for FierceHealth Hospital Impact and Executive Street Blog.

What are we talking about:

She shares her insights and stories about what corporate anthropology is and how it can help organisations change their culture, build new products/services, understand their customers better and how all of this can help them drive growth. This is an insightful conversation.

She talks about and shares real life stories about how stories that we tell ourselves or our employees, the stories that we tell our customers and stories that our customers tell us and themselves, can have significant impact on our business and drive growth.

Where can you find more info about the guest:

You can find more information about Andrea here and you can read her blog Business Change Management. Her book can “On the Brink” can be found here on Amazon.

We Become the Stories We Tell Ourselves

We have all heard the famous quote from Henry Ford:

“Whether you think you can, or you think you can’t–you’re right.”

This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below:

I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves.

So, if it is your dream to transform yourself or the society, the best place to start at is to find out the narrative that you or the society tells themselves. This is exactly what people like Gandhi and Martin Luther King did, changed the stories that millions of people told themselves.

This is exactly what brands like Nike and Apple and Coke are doing to us. They create compelling stories that we want to believe to be true about ourselves and the moment we do, we are hooked to the brand and what it stands for.

You can create a new habit, quit an old one, by changing the story that you tell yourself. So, it is critical that you are intentional about the stories you tell yourself.

So, what is your story? What will you change in the story that you tell yourself?