Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

Posted on 1 CommentPosted in Entrepreneurship, Recommendation

Everyone wants to grow their business – irrespective of the current size or the level of competition. This also means that growth is not easy. So, any strategy that can help grow our business is a welcome addition to all the material that we already have. So, when I got my hands on the book – Superconsumers by Eddie Yoon, I was eager to read and understand the strategy. I must say, that on the face of it, it doesn’t seem like much different from what all the literature around managing your most profitable customers and growing from there. However, […]

Loyalty Programs and Building Loyalty

Posted on Leave a commentPosted in Customer Engagement

One of the biggest challenges that brands face today is to find and cultivate loyal customers. Most brands have some sort of loyalty programs to reward loyalty from their customers. Most of these loyalty programs that I am a part of, totally miss the point of loyalty itself. In general, the expectation from enterprise customers or consumers have significantly increased and they now expect brands to not just deliver great products and services but also acknowledge them as individuals and engage, excite and/or woo them to become loyal customers. Add to this, the fact that we are today also living […]