What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately.
Hospital Campaign:
A.C.Camargo Cancer Center treats children with cancer. The first and the most important in the treatment is the belief of the patient in the treatment they are being given. No amount of talking to these children could get them to believe in the treatment. So, in association with JWT, they came up with an awesome idea to get these children get totally involved in their therapy and start to believe in them.
The idea is explained in the video below:
[youtube=http://www.youtube.com/watch?v=KC2y3s-MCMs]
Coca-Cola campaign:
Coca cola has been using “Happiness” as a theme for some time now. One of the things that makes people happy is the ability to share good things with our friends. The campaign managers wanted to help their customers fulfill this need to share things with friends to feel happiness. Result is the new design of a coke can which one can easily share with their loved ones and spread happiness.
[youtube=http://www.youtube.com/watch?v=9jSghbZ7UxU]
What is common in both these campaigns is the fact that the designers have empathized with the end user and designed an experience around what they really want. Also, they created an entire experience for the customer.
I am really blown away by the creativity and the results of both the campaigns.
Have you seen any other examples of such designs? Do share by replying to the post or commenting below or tweeting it to me @rmukeshgupta.
