I recently stumbled upon a short film which chronicled how one single individual (Stetson Kennedy) went under cover and fought and plotted the demise of the Klu Klux Klan.
You can watch the entire video below. You can also read the book Superman versus the Ku Klux Klan: The True Story of How the Iconic Superhero Battled the Men of Hate.
How Superman Defeated the KKK by CrimeInc2
Turning Competitive Advantage to a Disadvantage:
Blind sighted Incumbents:
The Klan was ready for any frontal and traditional assault on them. What happened in the form of a Superman Radio show attacking them, was something that they were not prepared for. None of their leaders knew the world of radio and never in their dreams would they have expected an attack from a comic character on a radio show – they were blind sighted.
The same thing happens during disruption. The incumbents are generally ready for any traditional attack on their business and business model. In order for a disruptor to be able to have an impact,they need to find a way to blind sight the incumbent, be creative and find a way to turn the tables against the incumbent in a way that blindsight them.