Author: Mukesh Gupta

Innovation

Book Review – Three Box Solution

Name of the book: The Three Box Solution: A Simple Framework for                    leading  innovation Author of the book: Vijay Govindarajan Publisher: HBR Press Overall Rating: 4/5 Implementability of ideas: 4/5 This is a book about how to lead innovation in an organisation. The framework that Vijay suggests is simple to learn and keep in mind. As he rightly says in his book, easy to remember doesn’t mean easy to implement. Leading innovation isn’t easy either. However, the simplicity of the framework is a big plus. No need to remember complicated stuff. […]

Sales

Become a Referrals Ninja

It is a well-known fact that one of the best ways to generate new leads for a business is by asking for referrals. However, not all referrals are created equal. Here are some tips to get the best possible referrals and get so good at it that you can become a referral ninja: Whom to ask for referrals: It is a good idea to ask for a referral only from a good customer. The definition of a good customer according to me is the following:  A customer who sees a lot of value from buying/using your products/services.  A customer who […]

Leadership

Hard Truths about Being a Leader

Everyone I meet in the corporate world wants to become a leader, irrespective of what their psychological disposition is. disproportionately high CEO salaries don’t help. Everyone wants to earn more and the fastest way to earn more is to get into the management cadre in an MNC. What people don’t realise is that becoming a leader or in the management cadre is not for everyone. Like any other job, it requires a very clearly defined skillset and mindset. Here is a list of things that you need to know before you aspire to become a leader in your organisation 1) […]

Podcast, Sales

PBTO S2E2: Jill Konrath – More Sales in Less Time

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http://traffic.libsyn.com/pushingbeyondtheobvious/02_PBTO_S2E2__Jill_Konrath_on_How_to_Sell_more_in_Less_Time.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show: In this episode, we host Jill Konrath. As a business-to-business sales expert, Jill’s ideas and insights are ubiquitous in multiple forums, both on and offline. Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites. Why is she on the show: She was recently named one of the most influential people on sales by LinkedIn, among many other recognitions. What did i learn in this episode: As sales professionals, we are constantly busy and we are […]

Entrepreneurship, Marketing

Entrepreneurship – Creating Opportunities Where None Exists

It was April of 1976. It was one of those evenings when Gary Dahl, an advertising professional was having beer with his friends. His friends were going on and on complaining about their pets. In jest, he remarked that he had no complains about his pet. When probed about which pet, he said, that he had a pet rock. This got a good laugh among his friends and that was that. Just like at time there is a tune or some thought that is stuck in our heads, this entire idea of having a pet rock was stuck in his […]