Author: Mukesh Gupta

Ideas, Innovation, Marketing

10 Principles of Timeless Design

Good Design is by Mukesh Gupta I was reading about design and what design looks and feels like when I stumbled onto the 10 commandments of timeless designs that the legendary designer Dieter Rams had created to critically look at his own designs, early in his career. When I look at these commandments, I would call them principles of design, I felt that just like the designs that these commandments help become timeless, these commandments themselves are timeless. So, I wanted to not just share a link to an article or a poster, but actually list down these commandments on […]

Leadership

Skills, Attitudes and Habits that Make Us Better Leaders

We all know (either by experience or by research) that people who like us and trust us are much more likely to work with us or refer us or our services to their peers, friends and social circles. In his book “Top of Mind“, John Hall talks about some rules, skills and habits that can help us become more likeable, trust worthy and top-of-mind, as he calls. These are: Shift the spotlight: This is easy to say but extremely difficult to do. A lot of us enjoy being in the spotlight and find it difficult to leave it, let along […]

Marketing, Podcast

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

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http://traffic.libsyn.com/pushingbeyondtheobvious/52_PBTO52__Good_Marketing_Opens_Minds_and_good_sales_closes_deals_-_Krishnan_Chatterjee.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show:  In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. Discovered songs don’t need […]

Leadership

The 4C’s of Leadership

4C’s of Leadership by Mukesh Gupta We live in an era where each one of us as professionals need to continuously invest in upskilling, cross-skilling and learning on an ongoing basis, whether or not our organisations invests in us. As part of my learning plan, I attended a conference yesterday – The GIIMS, The Great Indian IT Marketing Summit 2017, organised by Paul Writer. Jessie Paul, CEO of Paul Writer held a fire-side chat with Sushma Rajagopalan, MD, CEO, ITC Infotech. As part of the fireside chat she mentioned that she has a list of qualities that indicates if someone is […]

Ideas, Strategy

How to Get Better at Working Remotely #FutureOfWork

How to Get Better At working REmotely by Mukesh Gupta We are entering an era where more and more of our work is going to be done not in office but elsewhere, either because commuting to office is getting worse due to traffic or because a lot of the people who work are not full-time employees but individual service providers or because of ubiquitous availability of connectivity. My work involves a lot of travel for me and which in turn means that I am working out of cabs or airports, Starbuck’s or hotel rooms. So, in the past six years […]