PBTO49: Our Bias Against Creativity and How to Overcome it with Jennifer Mueller

https://traffic.libsyn.com/secure/pushingbeyondtheobvious/49_PBTO49__Our_bias_against_creativity_and_how_to_overcome_it_with_Jennifer_Mueller.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show: In this episode we host, Dr. Jennifer Mueller. She is the author of a recent book Creative Change, and is a faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business.  Her paper, “The Bias Against Creativity,” went viral and was downloaded over 65,000 times—receiving more than 100 media mentions. Why is she on the show: He book Creative Change, tackles a very important topic. While it is a no-brainer that almost all organisations would like to innovative […]

How to Get Better at Dealing with Change

We live in an age where we see accelerating change all around us. Large, extremely successful businesses go bankrupt in a matter of years, if not quarters; companies with billion dollar evaluations are born in the matter of years; as consumers, there is something new that is becoming a rage almost every week. Change is all around us. Whether we like it or not, we will have to deal with change – in our personal lives as well as in our professional lives. The question then is the following: Do we embrace change and benefit from it or resist change […]

Building Products Using Design Thinking

I was interviewed as part of the Authority Summit by Tim Morkes. In this interview, I shared with him on how Design thinking can be used to build new products or services that fall in the intersection of Desirability, Viability and Feasibility. Hope you will take the 30 odd minutes and watch the video below here. Authority Super Summit – Mukesh Gupta – Final from Tom Morkes on Vimeo. I was also invited to give a talk on “Practical Design Thinking for Product Managers” by the Institute of Product Leadership at one of their events. The recording of the same is […]

What The World Needs Today More than Anything Else – Hope

We live in a time and age where there is hate all around… We live in an age where its easier to pick a fight than to make a friend… We live in an age where we are connected online, but alone offline… We live in an age where NEWS is neither new nor true… We live in an age where recognition is bought and not earned… We live in an age where its easier to find extremists than a pacifist… We live in an age where we are free to say what we want, with no control on who […]

Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

Everyone wants to grow their business – irrespective of the current size or the level of competition. This also means that growth is not easy. So, any strategy that can help grow our business is a welcome addition to all the material that we already have. So, when I got my hands on the book – Superconsumers by Eddie Yoon, I was eager to read and understand the strategy. I must say, that on the face of it, it doesn’t seem like much different from what all the literature around managing your most profitable customers and growing from there. However, […]